“Contrast [trad TV] to Netflix which has created a value chain perfectly attuned to the streaming paradigm.”
Netflix Flexes via stratechery
“Contrast [trad TV] to Netflix which has created a value chain perfectly attuned to the streaming paradigm.”
Netflix Flexes via stratechery
CMOs: Data Use Presents Biggest Strategic Opportunity AND Biggest Risk
“Interestingly enough, while data protection regulation will make things more difficult to CMOs, it takes a backseat to other key barriers to building better consumer relationships. Chief among those are increasing levels of competition, though many also worry about consumers’ intolerance for advertising and information overload.”
Translating complex information into coherent stories remains challenging via eMarketer
Start here if you’re stuck:
1. PEOPLE. Does the story serve your customer/audience?
2. BUSINESS. Does the story address a root strategy or hypothesis?
3. DATA. What is the most important piece of data & are you using ancillary data to support this piece?
This is fascinating — a CGI created “robot” influencer. This one, Lil Miquela, has a lot of traction. Currently featuring a Prada story on it’s/her Instagram, which has 1.2M followers and at least 60k likes per post.
One of the things that we’ve really worked to instill in the culture is putting the customer at the center and earning customers for life and really understanding that every single interaction you have with the customer is an opportunity to win them or lose them…
We don’t have a right to exist. We have to earn our right…
CMOs tend to see organic growth as more about talent than tech, and there are certain skills that are must-haves in today’s growth environment.
Knowledge about data and intelligence (56%) leads all of those skills, per the report, which makes sense in light of other studies indicating that CMOs are confident in their strategic thinking but need help with analytics.
